Patagonia opens its second location in Austria, in the historic center of Salzburg with a store that will not only be a sales space, but will also be a meeting place for environmental groups and local sports communities.
Located at Bergstraße 22, in the heart of the city’s historic center, the store offers a wide range of technical products for outdoor sports, including climbing, skiing, snowboarding, and trail running. Nestled between hills and alpine landscape, Salzburg is a city that lives to the rhythm of the mountains, where nature and urban life coexist perfectly, making it ideal for welcoming the community. Like all Patagonia stores, the Austrian one will also be a reference point for local environmental initiatives and will host meetings, screenings, public events, repair courses, and workshops.
Statements
Nina Hajikhanian, general manager, EMEA, Patagonia, stated: “We carefully study every detail of each Patagonia store, so that it reflects our tradition and values. With few stores throughout Europe, each new location is born to be a meeting point for local outdoor sports communities and environmental initiatives. It will be wonderful to see how all of this will take shape in Salzburg, in our fourteenth Patagonia store in Europe. This historic city, deeply connected to the mountains and pristine landscapes that surround it, offers a fertile ground for environmental protection initiatives and nature conservation. The new store manager Viktor and the entire team are looking forward to sharing our vision of “Business Unusual” with the people who live and practice outdoor sports in the area.”
