The North Face presents “sRc Race Ready Experience” in Cortina during the Lavaredo Ultra Trail

During the week of the Lavaredo Ultra Trail 2026, The North Face presents “sRc Race Ready Experience”, a program of events and experiences dedicated to the community of trail running enthusiasts. The heart of the initiative will be the evening of June 25th at the Cortina360 Climbing Centre with the Speaker Series “sRc Race Ready”, a moment of meeting, inspiration, and sharing among athletes, coaches, and runners. The event aims to offer concrete support to athletes in the most delicate moment of the race course: the hours immediately before the start. Through authentic stories, practical advice, and direct interaction with the audience, The North Face strengthens its role as a partner of the outdoor community, not only through the product but also through experience, knowledge, and mountain culture. The Speaker Series “sRc Race Ready” will take place on Thursday, June 25th at 6:00 PM inside the climbing area of Cortina360, in an immersive and informal setting designed to encourage dialogue between guests and the audience. On stage will be The North Face athletes Josh Wade – a prominent figure in the international ultra trail scene – and Henri Aymonod, a Valdostan athlete and world champion of vertical, along with Omar Mohamed Alì, ultrarunner and coach with eight completed participations in the Lavaredo 120K. The discussion will be moderated by Elena Casiraghi, a scientific communicator specializing in sports nutrition and performance. The conversation will guide the audience through the different emotional and strategic phases of an ultra trail race: from managing the last 48 hours before the start, to strategy in the first kilometers, to moments of physical and mental crisis, and the meaning of the final finish line. The format also includes moments of direct interaction with the community present in the room. The agenda for the evening is available at this link. The event is free but registration is required at this link. The day of June 25th will start in the afternoon with the “Activation Run Race Ready Experience”, an easy run guided by Henri Aymonod and Omar Mohamed Alì designed for athletes participating in the 120K and 80K distances of the Lavaredo Ultra Trail. The run will start at 2:30 PM from The North Face Store in Cortina and will also offer the opportunity to test The North Face shoe collection designed for trail running, including the new model Altamesa 500 V2, the Vectiv Pro 3, and the Enduris 4. The program for the Activation Run is available at this link. Again, the event is free but registration is required at this link. From June 25th to 27th, the The North Face Store in Cortina will become a real hub for the trail running community thanks to a series of special activations: live customization of t-shirts with exclusive artwork by the artist Joanne Elizabeth Shipp (JES), live painting on selected products, DJ sets, and moments dedicated to the community. The British artist JES, already a collaborator with important international brands and a two-time finisher of the LUT 120K, will sign an exclusive creative capsule dedicated to the sRc Race Ready Experience project, bringing her visual energy inspired by adventure and the mountains to The North Face world.