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361 Degrees grows in 2025: the brand accelerates between retail and e-commerce

31 March 2026

361 Degrees confirms its momentum in the global running and activewear market, closing 2025 with solid and growing results. The company has indeed recorded a revenue increase of 10.6%, reaching approximately 11.1 billion RMB (about 1.62 billion dollars). This data consolidates the brand’s development path, becoming increasingly competitive in the performance footwear segment. Supporting these results is primarily the digital channel, with e-commerce showing a +26% annual growth. This trend reflects the change in purchasing habits of runners, who are increasingly oriented towards online platforms and direct-to-consumer models. At the same time, physical retail continues to grow, supported by an increasingly integrated omnichannel strategy. In particular, the brand has recorded positive performances in direct sales and core running-related lines.

A player increasingly relevant in the global running scene

Founded in 2003, 361 Degrees is establishing itself as one of the emerging players in the international scene, challenging established competitors thanks to an offering focused on innovation, accessibility, and performance. The running segment represents one of the pillars of the brand’s growth, with collections designed for both elite athletes and amateur runners, in line with the global trend of democratizing running. After a very positive 2024, 2025 confirms a trajectory of constant growth. The focus on digital, combined with product development and retail expansion, positions 361 Degrees strategically to continue gaining market share in the international running market. In an increasingly competitive environment, the Chinese brand demonstrates that it has what it takes to carve out a leading role in the coming years.

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