Mizuno and 10 Corso Como inaugurate a new chapter in the dialogue between performance and contemporary culture with the launch of the Mizuno x 10 Corso Como – Aurora Reflective Running Capsule, an exclusive collaboration that combines technical heritage and curatorial vision.
The collection debuts inside a dedicated pop-up store, open to the public from February 2 to 22, 2026 at 10 Corso Como. The space is designed to showcase the universe of the Japanese brand through its most innovative proposals, from the running capsule to a selection of Breath Thermo garments and Sportstyle products, in a journey that intertwines technology, design, and lifestyle athletics.
At the same time, from February 6 to 22, the Mizuno House opens on the first floor of 10 Corso Como, an immersive hub and cultural center of the brand, designed to host meetings with athletes, storytelling moments, and product insights. A project that strengthens the brand’s presence in Milan at a key moment for the international scene.
The Aurora Reflective capsule reinterprets technical running clothing with an essential and contemporary language: oversized silhouettes, reflective details, and a clean aesthetic that enhances movement both during the day and in low light conditions. The collection is available exclusively at 10 Corso Como for the entire duration of the pop-up, before a selected distribution of Mizuno sport and lifestyle products in flagship stores and global partners.
With this initiative, Mizuno consolidates its positioning at the intersection of technical innovation and contemporary vision, reaffirming its idea of performance through design.
