The completely redesigned europeanoutdoorweek.com website provides all the information professionals, media and enthusiasts need to take part in this leading international event.
With just under seven months to go until European Outdoor Week (EOW), the time has come to start planning the most important week of the year for industry professionals and outdoor enthusiasts alike. From 15 October, registration for all scheduled events will be open at europeanoutdoorweek.com, the event’s completely redesigned website. The new platform gathers and links all the domains dedicated to each event of the week in one place, providing all the relevant information.
The dates to mark in the calendar are 8–13 May 2027, when Riva del Garda and Garda Trentino will become the European capital of outdoor sports and running. European Outdoor Week was launched in 2026 through a partnership between the European Outdoor Group (EOG) and MagNet, with 2027 marking its second edition.
The initiative brings together six days of events dedicated to business, media, innovation and sustainability, while also engaging outdoor enthusiasts. At its heart is the OUTDOOR & ORBDAYS trade show, now in its 13th edition, which has become the leading European industry event, attracting professionals and retailers from around the world.
The week’s programme
- 8–9 May (Days 1–2): Outdoor & Running Activation Days
- 9 May (Day 2): Outdoor Media Day and European Outdoor Award
- 10–12 May (Days 3–5): OUTDOOR & ORBDAYS
(Exhibitor registration – Visitor registration) - 11 May (Day 4): Innovation For Outdoor
(Investor registration – Startup registration) - 12–13 May (Days 5–6): Outdoor Impact Summit
Outdoor & Running Activation Days (8–9 May). This event is open to the public and designed for outdoor and sports enthusiasts. Over two days, participants can enjoy guided experiences, workshops and activities, discovering and testing products from leading running and outdoor brands in real-world conditions, with expert guidance and advice. In 2026, the event brought together 35 brands, offering 27 experiences and activities, with more than 700 participants taking part in the experiences and over 6,000 visitors in the village, located along the lakefront in the heart of Riva del Garda, at the Giardini di Porta Orientale.
Outdoor Media Day (9 May). This exclusive format is designed to connect OUTDOOR & ORBDAYS exhibiting brands with international media. Four hours of industry-oriented networking, bringing together companies, PR agencies, journalists and content creators to build relationships, develop editorial collaborations and create new opportunities for media coverage. The event is supported by Garda Trentino and Trentino. In 2026, it attracted over 110 accredited media representatives, 50 brands and 250 participants.
European Outdoor Award (9 May). The awards aim to become one of the most prestigious recognitions in the industry. They celebrate innovation, research and technological excellence, showcasing the most advanced products, materials and solutions that push the boundaries of design, performance, functionality and sustainability. In 2026, there were 11 product categories and 5 community categories, with an eight-member jury and 360 attendees at the awards ceremony.
OUTDOOR & ORBDAYS (10–12 May). This is the leading international meeting point for outdoor and running professionals. Brands, retailers, buyers, media and industry operators come together to showcase the latest product innovations, develop new business opportunities and exchange ideas and experiences. Presentations, previews, product testing, workshops and networking all take place in Riva del Garda, where participants can experience a wide range of outdoor and running disciplines firsthand. In 2026, the trade show recorded strong growth in international attendance, attracting visitors from 60 countries. The figures: 8,010 industry professionals, 407 represented brands, 301 accredited media representatives, 2,690 buyers (from 1,310 companies) and 534 distributors (from 332 companies).
For the next edition, the organisers are working on several fronts:
- Exhibition spaces: optimising the pavilion layout with dedicated special areas and two additional pavilions, new signage and virtual navigation inside the exhibition halls, improved management of the main entrance and visitor flows, parking facilities and a more sustainable concept for the exhibition centre.
- Travel and hospitality: confirmation of the complimentary hospitality programme for retailers and enhanced travel support services, including shuttles and transfers from major airports.
- Programme: a new networking party experience, more workshops and a dedicated sustainability area or hub.
- Communication: an improved registration process and related services, stronger communication across all channels and, of course, the new website.
A note for exhibitors: rates will remain unchanged from 2026.
Innovation For Outdoor (11 May). This event brings together startups and investors through a programme focusing on the future of the industry. Selected startups will have the opportunity to present their ideas and compete for the European Outdoor Award for Startups. In 2026, the event welcomed 20 startups and over 40 investors and brands, engaged in panel discussions and networking opportunities.
Outdoor Impact Summit (12–13 May). The summit brings together the entire industry value chain and a community of professionals to address sustainability and its integration with business competitiveness. It provides a platform for discussion and exchange, where participants can share ideas, experiences and practical tools. Its goal: to drive measurable changes for people, businesses, and the planet. In 2026, the summit attracted 220 participants, over 40 speakers, 13 keynotes, 7 workshops and 10 official partners.
Special events. Alongside the official programme, the week will feature special events and initiatives, including the Outdoor Party by Polartec networking evening.
Riva del Garda and Garda Trentino
From 8 to 13 May, the region will provide the setting for the entire week. Riva del Garda is a destination where lake and mountains meet and it lies just a few kilometers away from Arco, one of the world’s climbing capitals. The Garda Trentino Outdoor Park offers over 1,000 km of trails and 40 climbing areas. The week will engage not only industry professionals but also a broad and diverse audience of outdoor enthusiasts.
How to register
For more information: info@mag-net.it
