Rudy Project has completed the transition from the traditional distribution model through an independent importer to direct management of the North American market. At the same time, it has appointed Jaclyn Mayer as the new general manager of Rudy Project North America. Following the acquisition of Rudy Project North America at the beginning of 2026, the North American subsidiary has become a company controlled by the Italian parent company, thus strengthening the company’s long-term strategic investment in the North American and Canadian markets.
Jaclyn Mayer is the new general manager of the American branch
Jaclyn Mayer’s appointment became effective on May 1st. Joining Canyon Bicycles at the end of 2019, Mayer has held various positions of responsibility, the latest being as senior leader retail & service partnerships for the United States. According to Rudy Project, during her experience she has made a significant contribution to the growth of customer activities, the development of service partnerships, event organization, and the evolution of brand experience strategies in a phase of strong company expansion. Previously, Mayer gained professional experience at National Powersport Auctions, GracedByGrit, and MPA Event Graphics. 
Jaclyn Mayer, general manager Rudy Project North America
Statements
“North America represents one of the strategically most important markets for Rudy Project”, said Cristiano Barbazza, president and CEO of Rudy Project S.p.A. “Bringing management directly within the company allows us to operate with greater alignment, speed, and focus, investing more directly in our athletes, retail partners, and consumers. Jaclyn combines excellent leadership skills, operational expertise, and a strong customer orientation, qualities that will be essential to guide the next phase of growth.” “It’s an exciting time for Rudy Project”, commented Mayer. “The brand has a long tradition of innovation and performance, with authentic roots in endurance sports and a community of enthusiasts who have always supported it. I am happy to contribute to writing the next chapter of growth in North America, strengthening relationships with athletes, retailers, and consumers, and offering a premium experience at every brand touchpoint.” According to the company, the transition to a direct subsidiary structure will accelerate decision-making processes, strengthen support for retailers and partners, improve operational efficiency, and create an even more integrated brand experience globally, through products, marketing, and customer service.
