Nike has appointed French Albion as the distributor of the recently relaunched outdoor collection ACG (All Conditions Gear) in the main European markets of the sector.
According to a post published on LinkedIn by Anthony Cazottes, president and ceo of French Albion, the agency will handle the “management of the outdoor specialty business for ACG in France, the United Kingdom, Benelux, Scandinavia, Poland, and Italy, with the support of leading agencies in the sector such as Landsea Agency, Wisdom and Effort, Blender Agency, Hike-A-Way BV, and Box Agency.”
French Albion, based in southwestern France, already represents brands in North America such as Saxx Underwear, Topo Designs, Katin, Sun Bum, and Business & Pleasure Co.
Cazottes stated: “Representing ACG in Europe is not just a distribution agreement. It is a unique opportunity to support an outdoor icon. This brand embodies a vision of outdoor performance that aligns perfectly with the specialized retailers we already collaborate with for our other brands. We are proud of the trust that ACG has placed in us and we are fully committed to ensuring the brand’s rightful position in the European market.”
Founded in 1988, ACG was officially relaunched by Nike as an independent brand last February, with a series of advertising spots and activations related to the Winter Olympics in Milan Cortina. During this time, Nike integrated Nike Trail into ACG, initially focusing the brand on trail running before expanding it to other categories.
The relaunch of ACG is accompanied by an expanded roster of outdoor world ambassador athletes, new partnerships with trail races, and the opening of the first ACG Base Camp store in Beijing.
