Mike Ambrose, global product line manager of Mount to Coast
Mount to Coast has appointed Mike Ambrose as the brand’s first global product line manager. With significant experience in the endurance world, gained over the years in various roles at Nnormal, Black Diamond, and Salomon, in his new role, Ambrose will work closely with the brand’s co-founders and management based in Hong Kong, contributing to the development and management of the road running, trail running, and hybrid use footwear sector.
“I am excited to be part of a company that believes in creating the best products for all runners”, stated Ambrose. “Mount to Coast shoes are designed for long-distance running, but this approach has led to the creation of responsive, lightweight, comfortable, and durable models that can be appreciated by all runners”. According to Ambrose, the brand also has significant potential to expand its approach to other market segments and reach a wider audience.
Founded in 2024, Mount to Coast has quickly gained a popularity among ultrarunners. An example is the hybrid model H1, which at the 2026 Cocodona 250 race occupied seven of the top ten positions among the most used shoes by participants.
“With the growth of our range, Mike’s presence in the team will help us never lose sight of our goal: meeting the needs of runners of all kinds”, commented Zhang, co-founder and head of product at Mount to Coast. Ambrose’s entry comes at a time of product offering expansion, with the aim of keeping the focus on athletes’ needs central, particularly on the technical challenges related to long-distance road and trail running. 
