Li-Ning, a Chinese sportswear brand founded in 1990 by Li Ning, a gymnast with 106 gold medals won during his career, now lands in Italy with the support of Sprint Commerce, which, through a direct distribution model, introduces the brand to the European market. A partnership designed to last over time and consolidate, launch after launch, Li-Ning’s presence in Italy. Li-Ning will bring to the peninsula its collections dedicated to running and basketball through an assortment built and calibrated for each specialized retail store in running, basketball, and sneakers. A warehouse will be set up in Asti and a structured logistics network will be organized, capable of ensuring product availability and reduced delivery times (24/48h), while the Sprint Commerce team will provide support in sell-in activities and product positioning in stores. Finally, the brand will commit to promptly communicate launches and product news to its retailers as soon as they are available. 
Technology and Performance
In running, Li-Ning focuses on performance supported by technological innovation. Feidian represents the flagship racing model with a carbon plate, while Red Hare is positioned as a super trainer designed for high-level daily training. At the core of the performance is Boom technology, a supercritical foam capable of providing a high energy return, the same choice of many elite runners participating in major international marathons.
In basketball, Li-Ning combines performance and sports culture through an offering that includes the Li-Ning Professional Basketball, BadFive, and Way of Wade lines. The range spans from models designed for gameplay to those more focused on style and sneaker culture, with assortments defined together with retailers based on the channel and retail store. Further strengthening the brand’s positioning will be the debut of the Stephen Curry signature line in 2027, confirming Li-Ning’s ambition in the basketball segment.
Info: lining@sprint-commerce.it
