The legendary American athlete Jenny Simpson has a new leadership role in the running world: she has been appointed as the chief running officer of Fleet Feet, the largest franchise of specialty running stores in the United States.
After an athletic career that lasted almost 20 years and concluded with the New York Marathon in 2024, Simpson, a three-time Olympian and bronze medalist in the 1,500m at the 2016 Rio Olympics, embarked on a journey to all 50 American states sharing her passion for running with local communities.
In this new strategic role, Simpson will be the national voice of the brand and will lead initiatives related to training, community, technology, and holistic wellness for running enthusiasts. She will collaborate with stores, coaches, and business partners to strengthen educational programs and activities in the area.
“I deeply love local running communities… a running store is where I bought my first shoes and found friends for life”, stated Simpson, emphasizing the importance of relationships built throughout her career.
Fleet Feet, founded in 1976 and now with over 280 retail locations in 40 states, aims with this move to strengthen its connection to the running culture and to promote the participation of more and more people in active living and health.
