Riva del Garda is set to host the inaugural European Outdoor Media Day by Garda Trentino on Saturday, 16 May — a new strategic fixture within the calendar of the European Outdoor Week, scheduled May 14–19. The event will take place on the same day as the European Outdoor Awards ceremony and on the eve of the official opening of the ORBDAYS & Outdoor trade show, which launches on Sunday, 17 May.
Conceived as a high-efficiency networking platform, the European Outdoor Media Day will bring together the entire international outdoor communication ecosystem under one roof. Exhibiting brands and their PR agencies will have the opportunity to meet journalists from both specialist and mainstream media, alongside content creators and influencers, in a compact yet highly effective format: four hours of targeted networking and one-to-one meetings. The initiative is designed to foster new B2C and B2B media relationships, while strengthening dialogue between companies, stakeholders and the global outdoor and running community.
THE EUROPEAN OUTDOOR WEEK
The first European Outdoor Media Day forms part of the broader programme of European Outdoor Week — a content-rich agenda combining strategic insight and industry exchange. The week will open with the second edition of the Outdoor Impact Summit and will centre around the Outdoor and ORBDAYS trade show.
THE EUROPEAN OUTDOOR MEDIA DAY PROGRAMME
Saturday, 16 May – Riva Congress Centre
H 14:00-18:00: European Outdoor Media Day
H 18:00: Happy Hour reserved for accredited journalists
H 19:00: European Outdoor Awards ceremony
Sunday, 17 May – Riva Exhibitions Centre
H 9:00-10:00: Welcome coffee at the Media Lounge by Garda Trentino
H 10:00: Official press conference opening the Outdoor & ORBDAYS trade show
From 17–19 May, media representatives will also be able to visit the ORBDAYS & Outdoor trade show at the Riva Exhibitions Centre. On Saturday and Sunday (09:00–18:00), the centre of Riva del Garda will additionally host the Activation Days — a B2C experiential village open to the public, featuring activities, product testing sessions and dedicated initiatives for outdoor and running enthusiasts.
Are you a media professional or influencer interested in attending?
Are you an exhibiting brand wishing to join the Media Day?
